About Us

Meet the team behind the award-winning financial literacy platform, iGrad.

Our Story

In 2009, a group of financial aid professionals decided to tackle the alarming lack of financial capability among college students. Our sole mission is to empower this population to effectively manage their money, limit and repay their debts, and begin successful careers.

Today, iGrad serves over 1.2 million students across 500 schools and organizations around the country. Our award-winning platform equips students with the tools needed to succeed in the real world of personal finance.

Featured Partner Praise

All the topics that are discussed are student relevant. iGrad has so many avenues to getting financial literacy to our students - all fun and interactive.
iGrad Testimonial - Harvard Law School

Kathi Tavares, Director Of Billing and Collections, Johnson and Wales University

Johnson and Wales University

About iGrad

We're crazy about financial literacy. Learn how we're creating a financially capable future.

Our Mission

To empower students, alumni, staff, parents and families to make effective personal finance, student loan, and career decisions throughout their lives.

Our Focus

Our entire company is 100% focused on improving financial capability. We are not a subsidiary of a larger company or an organization trying to reinvent ourselves.

Our Belief

We believe financial literacy efforts need three qualities to be effective: 1) Continuous and ongoing, 2) Interactive and engaging, 3) Relevant to each individual.

Our Passion

We're crazy passionate about being a national financial literacy leader, working every day to build a product that enriches the lives of our users.

Our Values

We value individuals and interactions. Our platform serves a vibrant community engaged on a social level and educated in a highly personalized way.

Our Service

We aim to exceed all expectations in every partnership, while providing customized, personalized, and reportable solutions to our partners' unique challenges.

Meet The Leadership Team

  • As founder and CEO, Rob leads the team’s overall business strategy and is integrally involved with each department. Outside the office, he likes to pretend he has free time and enjoys traveling to places off the beaten path with his wife Leah and son Landon.

Rob LaBreche

President and CEO / Founder

  • Kris is our Executive Vice President. Outside the office Kris enjoys cheering on the Baltimore Ravens and Maryland Terrapins, and giving regular financial literacy lessons to his daughters Averie and Laila.

Kris Alban

Executive Vice President

  • Danny leads our talented IT team in bringing our vision to life with a focus on quality and security. Outside the office, he and his wife Shannon can be found battling their sons Aidan and Liam in the latest video game or on the nearest sports field.

Daniel Crinion


  • Dan leads the Product Team, building our suite of personal finance, student loan, and career web products. Outside the office, Dan can be found stumping for Tom Brady's greatness or playing awkward Bright Eyes records.

Dan Goniprow

VP, Product

  • Kevin coordinates interdepartmental communication and workflow, while overseeing our back end operational units. Outside the office, Kevin can be found binging on Netflix and lamenting the latest Buffalo sports disappointment.

Kevin Soehner

VP, Operations

  • Donna leads the Sales Team, making sure we offer what our partners want, need and will use to become financially well. Outside the office, Donna loves life and enjoys laughing as often as possible - especially at herself.

Donna Miller

VP, Business Development

  • Todd works to expand our amazing client base, devoted to improving financial wellness through our financial literacy products. Outside the office, Todd enjoys spoiling a good walk on the nearest golf course.

Todd Woodlee

VP, Client Development & Research

  • Alyssa directs the Video Department, giving our users a creative way to learn and interact with finance topics. Outside the office, Alyssa can often be found on an "off-the-grid" adventure.

Alyssa Lucca

Director of Media & Video

Meet Our Financial Literacy Experts

Meet some of iGrad's brightest minds in financial literacy.

  • Sharon is a best-selling author, founder of Pay Your Family First, international speaker, CPA, and CGMA. In addition to her international blockbuster "Rich Dad Poor Dad," she has written "Think and Grow Rich for Women."

Sharon Lechter

Best Selling Author & CEO of Pay Your Family First

  • Terry is a nationally recognized expert on personal finance. She writes a syndicated personal finance column on the Huffington Post and has authored four best-selling books including, "The Savage Truth on Money."

Terry Savage

Nationally Syndicated Financial Columnist

  • Reyna Gobel, M.B.A. and M.J., is an author, and a professional speaker whose writing appears regularly in national magazines and the web home of her future video game: collegesavingsanxietycrusher.org

Reyna Gobel

Personal Finance Writer

  • Heather is an attorney and a nationally recognized expert specializing in student loan law. She has provided award-winning student loan education and consultation for universities, associations and professional advisors.

Heather Jarvis

Student Loan Expert

  • Angela is a Certified Personal and Family Finance Educator and co-author of the award winning Your Financial Mastery personal finance college curriculum. She is also a featured contributor in Think and Grow Rich for Women.

Angela Totman

Certified Personal and Family Finance Educator

  • A licensed investment advisor for over ten years, Ornella Grosz is the author of "Moneylicious: A Financial Clue for Generation Y," an easy-to-understand guide about money and personal finance for young people.

Ornella Grosz

Investment Advisor & Certified Financial Educator


We’re good at what we do and we have the hardware to show you.

iGrad - Best Product of 2012-2014 - University Business Magazine
  • The University Business Readers' Choice Top Products annual awards program alerts college and university leaders from across the country about the products their peers are using to operate their institutions more efficiently and enhance students' experiences.

Best Product of 2012-2014

University Business Magazine

iGrad - Education Program of the Year - Institute of Financial Literacy
  • Established in 2007, the mission of the Excellence In Financial Literacy Education (EIFLE) Awards is to promote the effective delivery of consumer financial products, services and education by acknowledging the accomplishments of those that advance financial literacy education.

Education Program of the Year

Institute of Financial Literacy

iGrad - Outstanding Consumer Info
  • The annual award is given to a company or agency that displays scope, timeliness and scholarship in its approach to financial literacy, and provides information useful to those working in the field of financial counseling and planning.

Outstanding Consumer Info


Latest Press Releases

Check out the latest iGrad news.

Leading financial wellness company iGrad has partnered with Columbia University to provide a customized, interactive online and mobile financial wellness platform to the private Ivy League university’s more than 40,000 students.

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Leading financial wellness company iGrad has partnered with Florida International University (FIU) to offer its artificial intelligence-powered student financial literacy platform to the public research university’s 58,000 students.

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Leading financial wellness company iGrad has launched a free Coronavirus and Your Financial Health interactive, personalized online resource for colleges to use to help their students with their financial health during this tumultuous global crisis.

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Johnson & Wales Launches New Financial Literacy Classes for Students to Complement iGrad’s Online Financial Wellness Platform

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